Sub niches are the smaller, more focused categories that live within a larger niche. For instance, if you have an interest in “home design” as your main niche, some of the sub niches that might live under this umbrella would be “interior design ideas for living rooms” or “garden landscaping trends”. Subniches can come out of any industry or topic and provide a way for people who may be interested in one specific area to find out more about it without having to wade through all the other content on your site. Finding specific sub niches for your blog content can help you build a more focused blog and attract more readers who have an interest in that specific area.

What you will learn in this article:

  • How to find sub niches for your blog or business
  • Some ways that you can use sub niches to your advantage
  • Some ways that sub niches can hurt you
  • How to use the information that you’ve learned from this article to help you find profitable niche content for your own site and business.

There are many reasons you may want to find sub niches, but the main reason is because it can help your blog become more targeted. When your goal is to attract as many people as possible, then this may seem counterproductive. However, if you are trying to educate people about a particular topic and thereby build relationships with those people (and hopefully turn them into clients or customers), then having a well-focused site can help keep people on your site and make them easier to convert to customers.

Let’s get started …

How to find sub niches for your blog or business

Step 1: Decide what type of sub niches you want

When trying to find sub niches, keep in mind that it is better to have multiple smaller niches that are more focused than one larger niche. This will help your blog content become more specific, which will give you a bigger edge on the competition. While you may not think that having a wide niche is “bad”, you should be looking for a niche where you can really focus in on smaller areas and make them your own. By creating specific content for each small area, your site can become well-known and respected by people who are interested in this topic. A focused blog is much more likely to be successful than one that doesn’t give enough attention to specific areas of interest.

Step 2: Create a list of potential sub niches

Now that you have decided on the main niche that you will be using, it is time to begin looking at your site. Look at the content that you have created and begin seeing what other areas you can use to further broaden your audience. A good starting point would be to look at the categories and make a list of those that you think might work for this niche. Make sure that each of these is doing well, because the last thing you want is to create a sub niche for an area where there are already many items for sale. Decide which areas interest you most and come up with ideas for how to expand into these categories.

Step 3: Create your own sub niches and content there

Once you have decided on the sub niches that you want, it is time to start writing some of your content. You will want to begin finding articles within each niche that can be used as the basis of new content, either as full blog posts or just a couple of paragraphs in an article. Looking at articles that already exist within these categories always helps and can give you ideas as to what you could write about as well. Once you have decided on one, start writing your content and try to find new directions that you can take the information.

Step 4: Use these sub niches for multiple purposes

Now that you’ve created the sub niches, it is time to look at ways in which you can use them. You can use them as the basis for new blog posts, but you can also use them as a way to connect with people who are searching specifically for this topic. Making a link back to your site and letting people respond if they would like more information is a great idea and helps build relationships with your readers. This type of sub niche content can help you create more communication with your readers, which is what you want.

Ways that you can use sub niches to your advantage

There are many different ways that you can use sub niches to your advantage. The first is to use them for blog posts. You can create many different blog posts about each sub niche and use SEO techniques to gain traffic for those specific posts. Not only will this drive more traffic to your site, it will also give you a chance to grow your list in these areas as well. Another great idea is to use the content that you have created as a way to get more people sharing on social media. If you have quality content, then this is something that others might want to share with their friends or on their site.

How to use this information to find a profitable niche content for your own site and business.

While finding a niche for your blog is only one step in the process of making money, it can be a huge step. Not only does it help you find a target audience for your content, but it also helps you connect with them better than a general blog topic could. Connecting with people that have an interest in the same topic that you write about is always key to success, and finding these people is the idea behind finding great niche sites. The first thing to do is to start looking at what other types of topics are out there within each main niche. Think of how many articles there are on how to get rich quickly and any other similar topics. When you look at the amount of content that is out there, you may think that there is no way that you could ever compete and set yourself apart. However, when you look at niches, they are much more specific than most other topics that you see. Also, once you have decided on your niche, don’t be afraid to get creative with it. If your blog is about how to make money online then start writing articles about all of the different ways people can do this.


There is no way to get your blog to succeed overnight, it takes time and dedication. When you first start it may not seem like a lot of people are reading or using your content, but that is okay. Just keep working at it and you will see that everything starts to come together as you do. Some of these ideas might not work for every site, but they can work well for niche blogs. As long as you are writing about a topic that interests you, then it is going to be easier to gain more traffic and interest in what the blog has to offer.