Numerology niche

Are you thinking about starting a niche website about numerology?

This is a great niche to start a website because the followers of the numerology niche are very loyal. The target customers are extremely passionate about this niche and always have been. People already love astrology so getting them interested in this niche creates the perfect opportunity to make a very profitable niche website in numerology. 


  • Passionate followers who are already loyal to the niche and willing to spend money.
  • Very concentrated market that averages a higher customer value than most niches.
  • Relatively low competition because many people are still focused on astrology.

The story:

I’ve always found myself pretty interested in reading my horoscope. So, I downloaded an app to read my horoscope every day. One day, it suggested I download a numerology app. I decided to download it.

I became obsessed with the numerology and would check it every single day. It would give me a prediction for my day and what colors I should wear that day. It showed some other information, but these were the two things I was excited to check every single day.

I think I became so intrigued with the app because I find it to be more accurate than my horoscope. I always felt like my horoscope could be hit or miss, but this numerology report seemed like it was spot on. I’m still obsessed with my life path number and check my predictions every chance I get.

What is numerology

Numerology is any belief in the divine or mystical relationship between a number and one or more coinciding events.

It’s very similar to the zodiac signs, but uses numbers instead of the stars. Your prediction is specific to your life path number. Your life path number is a single digit number, 1-9. Some numerologists have differing beliefs and actually go up to the number 11 or 22. 

Your life path number is calculated by adding together the numbers of your birth date and reducing until you reach a single digit. This includes your birth month, day, and full year. You can easily find your life path number later when we get to the influencer section. They all have life path number calculators on their websites.

Numerology is categorized as part of the mystical arts industry. This industry also includes astrology and psychic related services. These are some of the most passionate consumers you can find of any niche.

What I like about this niche

Very passionate following categorized with astrology psychics. If you know anything about people who talk to psychics, you’ll know they’re extremely passionate. Thousands of people will tell them they’re crazy for spending so much money to talk to this person, but they can never be convinced otherwise. That is passion and passion converts at a high rate!

Astrology is starting to become pretty saturated because of its extreme popularity for 100’s of years or more. Numerology isn’t as widely publicized and is just as interesting, if not more interesting, than a horoscope prediction. 

Speaking of Astrology, this is the perfect audience to target because numerology is really just a subset of that larger niche. They already understand the concept, you would just introduce them to a different viewpoint of the same thing.

Another thing I like about this niche is, it’s believable. Somehow, we can easily believe the stars in the sky impacting our energy and life. Why can’t numbers? After all, numbers are the one communication we’ve been using since before verbal communication. Not letters or hand signals, but numbers!  

What I don’t like about this niche

It’s difficult to find many products other than books in this niche. If you want to find more, you’ll have to look to astrology, tarot cards, or some other subset of this niche. Cards seem to be the only real significant physical products in this niche, which seems like a stretch when trying to stick with numerology.

A large number of people seem to be looking for love compatibility when researching their life path number. Could pose an issue when people blindly follow this advice and enter bad relationships.

Niche pros and cons at a glance

I think the extreme passion of this niche outweighs the possibly of your target audience blindly following the numerology compatibility tests. 


  • Very passionate and loyal following who are willing to spend more money
  • A more interesting form of the already popular horoscope reading
  • Can easily target the already popular astrology community
  • Letters are ancient and make more imaginative concepts seem more believable 


  • Not many products without exploring other areas of the niche
  • Many people seem to be searching for numerology compatibility as it relates to romantic relationships

Who should start this site:

  • You ‘re interested in numerology and want to learn more.
  • You want to document your journey on your own life path number
  • You are experienced in numerology and want to help others improve their quality of life by finding and following their life path number.

Niche market research

Numerology is part of the mystical services market which also includes astrology, aura reading, palm reading, tarot cards, and psychics. Since this is a relatively specific niche, the market worth seems low, but I can assure you it’s not. This is a large amount of money to be concentrated in this tiny niche. I estimate this niche to have a smaller amount of buyers, but at a much higher price point than other niches. Remember the psychic network that used to charge $3/minute for a phone call? Yea, this is that same niche. 

Niche market worth

Numerology is part of the mystical services market that is valued at $2B.

Niche estimated growth

The mystical services market is estimated to hit $2.3B by 2024

Customer information

These customers are very passionate to finding the answers to their life’s questions which is a perfect audience to launch a highly successful niche website. Check out some of these statistics about the target audience:

  • The customer base is very focused on women as they make up an estimated 71% of the market. They are aged 25-54, with a stronger concentration in the 25-34 age segment.
  • Many of the numerology customers also show a strong interest in alternative medicine.This is a great market intersection to target.
  • I can also see a strong customer intersection between numerology and the yoga/meditation niche. This would be another potential market to target.



Market worth


Estimated growth


Amazon products


Here are the top influencers in the numerology niche. Browse their websites to learn more about numerology and how to use it to improve a person’s quality of life. Then, network with them to gain even more knowledge in this niche. Also, search for ways to expand upon this topic even more on your own niche website. This is where it helps to be innovative.

Felicia Bender She brands herself as the practical numerologist and has a cool life path number calculator. She also has a ton of content and products for each life path number.

Kari Samuels She is an intuitive counselor and happiness coach with a ton of content. She also has a really cool life path number calculator that quickly gives you more information about your life path number. 

Suzanne Wagner She is a psychic featuring both astrology and numerology content. Her daily content connects the two for more interesting insights.



I like these domains for the execution of this numerology niche website. At the time of publishing this article, these brandable domain names are available for a discount.


What hosting I suggest for your new niche site

Hosting is a huge factor for site speed. Here is my favorite hosting provider




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5 of 5 stars

Site Structure

I would structure this website to drive the visitor to a CTA which will hopefully grab their email address. 

The homepage should be driving visitors to the CTA or blog posts. 

The blog posts should drive visitors to other blog posts or the CTA.

I would experiment with different types of CTA, but I really like the thought of a  life number quiz. I explain a little more about my site structure in the following tabs. 

Pages and Menu Setup

  • Home
  • Blog 
  • About
  • Contact
  • CTA


Homepage is setup to hit pain points of visitor not fully enjoying their life. 

1-2 sections hitting the pain point of them not completely enjoying their life. 


Section explaining what numerology is and how it works to improve their life.

Section for user to find their own life path number

Section for blog posts.



The blog will need to focus on thoroughly explaining:

  • what is numerology
  • Why numerology can help improve life quality
  • Products and resources to better understand numerology
  • Products and resources for numerology readings, predictions, compatibility, etc.


Should be a typical about page explaining who you are and why you put together this website.

What is this site about, Why you created it, what you help people accomplish, who you are.


Regular contact page that people can contact you if they have questions. Not much content needed here. Just a small sentence saying, “Fill out the form to get ahold me.” Or something similar. And the form of course. 


This can be a free resource to help the visitor better understand how numerology applies to them. It could also be a resource of 10-20 things that will help them to learn the intricacies of their life number. I also like the idea of making a quiz called something like the, “What’s your life path number compatibility quiz?” Then, ask for the users email after the quiz either a ?gate? page or the results page.



This category explains everything related to numerology. This will help your visitors learn more about numerology as a full topic so they don’t have to leave your site if they have more general questions.

Life Path Number

This category includes all resources and techniques for each life path number. Daily digests that include a prediction for each number and fun things like what color to wear that day.

What theme I suggest for your new niche site

Professional design and functionality are important to build a successful niche website. Here is my favorite theme. 



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5 of 5 stars


Here’s a sample of the type of images I would use on this site.

Traffic Sources

These are the most concentrated groups of people who are interested in numerology. Since these people are already familiar with the niche, they will be more open to considering our products.

FB groups

These Facebook groups have large numbers of people interested in numerology. I like that one of these groups has a large number of people and are already focused on our niche. The other groups don’t have as many followers, but have a high engagement. I don’t like that so many memes get posted daily, so if you post something, it usually gets pushed down pretty quickly. Quality will be your friend when posting in these types of groups so you can get a high engagement rate.


These forums get some traffic, but not much. These forums are worth browsing through and establishing yourself as a participant. These are the most popular ones. I couldn’t find very many numerology forums with activity.


You can find a few subreddits for numerology, but this is the most popular one. It’s very active and the only one worth targeting for promoting your niche site.


The numerology niche is a relatively specific niche and is pretty low competition for SEO keywords. When researching the long-tail keywords, you can find many questions people are asking if they are compatible with another person based on each other’s number. Another great thing about this niche is, people are clicking through several pages of results. So, ranking on the third or fourth page for keywords can still get you some traffic. I’m finding this to be a common trend when looking into these alternative spiritual belief types of niches. They just seem to have the most passionate followers. 

Keywords I like

  • Money keywords
    • Numerology calculator
    • Numerology compatibility
    • Numerology number
    • Numerology report
    • Numerology reading
  • Long-tail keywords
    • Are numerology reports accurate
    • Can numerology predict the future
    • How numerology can help you
    • Numerology where should I live
    • Numerology when will i get pregnant
    • Which numerology number is good for business
    • Numerology who is my soulmate
    • Why is numerology so accurate
    • Numerology and the bible
    • Numerology to predict lucky numbers 


What SEO Product I Suggest


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5 of 5 stars



Monetization Method

This website will be monetized with affiliate marketing to promote Amazon and Clickbank products.

Amazon Products

The Complete Book of Numerology This book claims to help you find your inner self using numerology. It has a lot of really good reviews and is worth checking out.

The Secret Language of Birthdays This book is said to combine numerology, astrology and psychic intuition. It also says it includes personality profiles. Very interesting.

Tarot for Beginners: A Guide to Psychic Tarot Reading, Real Tarot Card Meanings, and Simple Tarot Spreads (Divination for Beginners Series) This book is said to teach you how to read tarot cards. This would be a great read because tarot cards are another subset of this niche. Sounds like fun!

Clickbank Products



Royal Numerology

Earning Potential

Assuming you can get one clickbank sale per day and a few Amazon products sold with the customers making a few extra purchases you can make $2,600 per month on the conservative side. 

You also have the potential to make even more money by selling your own private numerology readings, tarot card readings, or purely psychic.

You could also explore more astrology related affiliate products to add even more income to your niche website. 

Good converting clickbank products and $2,600/month””


The numerology niche is a great topic to start a niche website. I love the passionate following and the high-converting products you can promote. It also has some great brandable domain names and few easy places to find traffic. I wish you much luck in starting this niche website. I would love to start it myself, but I’d rather find more profitable niches to share with you!

The Feature Highlights

  • Passionate following with high-converting products.
  • Great brandable domain names. 
  • Easy places to find traffic.
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