Meditation niche

Are you thinking about starting a niche website about meditation?

This is a great niche to start a website because the followers of the meditation niche are very loyal. The target customers are extremely passionate about this niche and always have been. People already love all the benefits they can experience from meditation, so helping introduce them to this niche creates the perfect opportunity to make a very profitable niche website in meditation. 


  • Numerous benefits proven by credible studies
  • Many physical and digital products that convert well
  • Massive market growth estimates for the next 7 years

The story:

3 years ago I read a study about meditation physically changing the brain. It said something about increased grey matter. I didn’t know exactly what that meant at the time, but I was interested in being able to physically change the brain. Later I learned this increased creativity and focus.

Learned more about meditation and realized I did that as an athlete. Before football games, I would completely clear my mind so I could get, “in the zone.” The zone is basically an extreme focus and calm that makes the game slow down. I would also clear my mind for track. As a sprinter, you must be extremely focused because one tiny mistake could cost you the race.

Since I was already familiar, I started practicing meditation again and became addicted. It makes me feel extremely calm throughout the day and increases my focus. Increased focus means increased productivity, better workouts, better sleep, happier life. I can’t find anything else with that many benefits that can be done for free with no equipment.

What is Mediation

Meditation is a practice where an individual uses a technique – such as mindfulness, or focusing the mind on a particular object, thought, or activity – to train attention and awareness, and achieve a mentally clear and emotionally calm and stable state.

Meditation has many benefits like decreased stress, improved focus, and more patience. The most basic form of meditation is mindfulness meditation, which is just clearing your mind completely and focusing on your breath. This act of clearing your mind is a skill that can be used throughout the day to keep yourself calm. That helps you keep yourself calm when you feel strong emotions like anxiety or anger.

Meditation was mostly a religious practice, but became more mainstream in the 60s, even more so in 2012. It was mostly practiced in Eastern Asian Culture by the most advanced monks. Meditation spread to the western culture and was embraced by many after the widespread benefits were proven by studies.

Now, an estimated 500 million people meditate worldwide. That number is expected to grow exponentially as more studies are being published showing the proven benefits. Also, children are starting to meditate as young as the age of 4. This new generation of young meditation masters will, no doubt, further the practice of meditation in the next 25 years.

What I like about this niche

So many things to like about this niche, I might just quit writing this post to start this site. Haha, I’ll finish it up if you promise to start this niche meditation site.

Let’s start with the numerous benefits you can gain from practicing meditation. Many issues can be helped or even prevented by just meditation. You also will find many high-level athletes, business people, celebrities, etc. support and advocate for meditation.

Another thing I like is, you can always find many studies proving the effectiveness of meditation. These high-level studies being produced by credible institutions give little to no room for anybody to argue not giving it try. Even if you don’t want to meditate, it’s difficult to, logically, find a reason why you wouldn’t.

Somewhat related to the first thing I like about this niche is the support. The followers of this niche advocate for it like a cult. So much so, that meditation is making its way into places like corporate offices, kids classrooms, and more. It’s always great when your audience promotes products for you.

I’m going to combine two points here. Meditation takes nothing to get started, but there is also a large amount of products to promote that convert well. You can literally sit on the floor and start meditating. But, most people will want a cushion, bench, or some guided meditations to follow along.

The market growth for the meditation niche is possibly the largest market growth potential I’ve ever seen. It makes sense though as I list out the numerous reasons why I like this niche. This is the best time to establish yourself as an authority, before the massive growth.

The last thing I’ll mention in this section is the opportunities to move into other sub niches. Included with meditation you can dig into yoga, hypnotherapy, botanicals, and acupuncture. These sub niches give you other markets to expand into, which give you even more products to promote. This also gives you an opportunity to create a completely new category by mixing the sub niches. Like, yoga with guided meditations. What about meditation while doing yoga and getting acupuncture? No? Is that too much?

What I don’t like about this niche

Nothing. I can’t find anything I don’t like about this niche. You could possibly say this niche is competitive, but with this insane market growth, that’s not a sound argument. I love meditation and I love this niche for starting a new website.

Niche pros and cons at a glance

The numerous credible studies showing increased benefits combined with the passionate advocates give this niche tremendous potential. Not many reasons why you shouldn’t start a website in the meditation niche.


  • Numerous benefits make it very easy to support for nearly anybody
  • Always new studies being published to support it
  • Huge target audience that advocate for niche like a cult
  • Takes nothing at all to start practice, but large amount of products to promote
  • Largest market growth potential I’ve ever seen
  • Many other sub niches within this niche to dig into like yoga, hypnotherapy, acupuncture, and botanicals


  • Nothing, I want to start this niche website.

Who should start this site:

  • You are interested in meditation and want to document your progress and improvement.
  • You suffer from anxiety, depression, or something similar and want to document your use of meditation to improve or cure yourself.
  • You are experienced in meditation and want to help others start meditation or improve.
  • You are very experienced in meditation and want to innovate new practices or possible create a new sub niche of meditation.

Niche market research

Summary section

Niche market worth

Meditation is part of the complementary and alternative medicine market valued at $80.83B.

Niche estimated growth

The complementary and alternative medicine market is expected to grow to $296.6B by 2027. That’s a massive projected growth of $215B over the course of 7 years!

Customer information

These customers are very passionate because they’ve often, already experienced the benefits of meditation. Let’s check more into the demographics: 

  • The customer base leans slightly more towards women at a rate of 16.3%.
  • People in the age range of 45-64 are found to be more likely to meditate.
  • The number of children between the ages of 4-17 have increased tenfold in the past 8 years.



Market worth


Estimated growth


Amazon products


Here are the top influencers in the meditation niche. Browse their websites to learn more about meditation and how to use it to improve a person’s quality of life. Then, network with them to gain even more knowledge in this niche. Also, search for ways to expand upon this topic even more on your own niche website. This is where it helps to be innovative.

Deepak Chopra I mentioned Deepak Chopra in the Law of attraction niche post. He’s very highly regarded in the meditation niche and has much influence in this space.

Eckhart Tolle When you browse this website, you see recommendations from Deepak Chopra himself. He also has many meditation products and resources.

Dr. Joe Dispenza This influencer seems to focus on meditation for transformation. Many products, resources and courses for meditation and life transformation.



I like these domains for the execution of this meditation niche website. At the time of publishing this article, these brandable domain names are available for a discount.


Site Structure

I would structure this website to drive the visitor to a CTA which will hopefully grab their email address. 

The homepage should be driving visitors to the CTA or blog posts. 

The blog posts should drive visitors to other blog posts or the CTA.

I would experiment with different types of CTA, but I really like the thought of a  meditation quiz. I explain a little more about my site structure in the following tabs. 

Pages and Menu Setup

  • Home
  • Blog 
  • About
  • Contact
  • CTA


Homepage is set up to hit pain points of visitors suffering from things like anxiety, depression, lack of focus, immune issues, etc. 

2-3 sections hitting the pain points of them suffering from issues. 


Section explaining what meditation is and how it works to improve or solve their problems.

Section to address users objections to meditation. For example the most common excuse seems to be, “I can’t sit still long enough to meditate!”

Section for blog posts.



The blog will need to focus on thoroughly explaining:

  • what is meditation
  • Why meditation can help improve life quality
  • Products and resources to better understand mediation
  • Products and resources for meditation like guided meditations, cushions, books, etc.


Should be a typical about page explaining who you are and why you put together this website.

What is this site about, Why you created it, what you help people accomplish, who you are.


Regular contact page that people can contact you if they have questions. Not much content needed here. Just a small sentence saying, “Fill out the form to get ahold me.” Or something similar. And the form of course. 


This can be a free resource to help the visitor get started meditating quickly with a free guided meditation. It could also be a resource of 10-20 things that will help them improve the quality of their meditation. I also like the idea of making a quiz called something like the, “What’s the best meditation type for you quiz?” Then, ask for the users email after the quiz either a ?gate? page or the results page.



This category explains everything related to meditation. This will help your visitors learn more about meditation as a full topic so they don’t have to leave your site if they have more general questions.


This category includes all resources and techniques for meditation. Daily or weekly audio posts that include a guided meditation, background noise, or thoughts to meditate on.


Traffic Sources

Summary of why I chose these traffic sources

FB groups

These Facebook groups have large numbers of people interested in meditation. I like that these groups have a large number of people and are already focused on our niche. Quality will be your friend when posting in these types of groups so you can get a high engagement rate


These forums get some traffic, but not much. These forums are worth browsing through and establishing yourself as a participant. These are the most popular ones. I couldn’t find very many meditation forums with much activity, but these are going to be the most passionate followers because they sought out another forum outside of social media.


You can find a few subreddits for meditation, but this is the most popular one. It’s very active and the only one worth targeting for promoting your niche site.


The meditation niche is fairly competitive for base keywords. However, you can find less competition when looking at more specific reasons to meditate. When researching the long-tail keywords, you can find many questions. People are asking how meditation can help them and for products to improve their meditation practice. Another great thing about this niche is, people are clicking through several pages of results. So, ranking on the third or fourth page for keywords can still get you some traffic. I’m finding this to be a common trend when looking into these alternative medicine types of niches. They just seem to have the most passionate followers.


  • Money keywords
    • meditation to sleep
    • meditation to reduce anxiety
    • meditation to lose weight
    • meditation to relax
    • meditation to start the day
  • Long-tail keywords
    • what meditation does to the brain
    • how meditation changed my life
    • are meditation and mindfulness the same thing
    • are meditation cushions necessary
    • will meditation improve memory
    • which meditation app is the best
    • which meditation is best for students
    • what meditation is best for me
    • meditation where did it originate
    • can meditation heal the body


Monetization Method

This website will be monetized with affiliate marketing to promote Amazon and Clickbank products. JVZOO private label products will be used to supplement affiliate marketing with our own products.

Amazon Products

Florensi Meditation Cushion High-quality cushion to put on the floor for meditation. Looks very comfortable and at a decent price. This is said to improve posture during meditation, which helps deep breathing.

Monk & Llama Kneeling Meditation Bench with Foldable Legs & Cushion Very nice bench and cushion for meditation. Also, includes a carrying bag to easy travel. High-quality bamboo makes this a quality for product for anyone practicing meditation.

MUSE S: The Brain Sensing Headband – Overnight Sleep Tracker & Meditation Headset Device High-ticket item that responds to your brain activity, breathing patterns, and more. It also pairs with an app. Looks really cool and people who are very passionate about meditation will love this product.

Star Wars: The Jedi Mind: Secrets from the Force for Balance and Peace I’m not a fan of Star Wars, but if you are, this book seems really cool about meditation as related to the Jedi Mind. I don’t really understand, but if that’s your thing, I’m sure you’ll love it.

Clickbank Products

Bioenergy Code

This is an extensive product, but the first free gift is a free guided meditation for manifestation. Somewhat bleeds over into law of attraction, but still a great converting product for those interested in meditation.

Yoga Burn

Not too many meditation focused products that convert well on clickbank, but this yoga product has extremely high commissions and conversion rates.

JVZOO Products

Mindful Meditation

Best Year Ever

Healing Affirmations PLR

Earning Potential

Assuming you can get one clickbank sale per day and a few Amazon products sold with the customers making a few extra purchases you can make $3,700 per month on the conservative side. 

You also have the potential to make even more money by selling your own private guided meditations, background noise, or other digital products.

You could also explore more alternative medicine related affiliate products to add even more income to your niche meditation website. 

Tons of Amazon products and $3,700/month””


The meditation niche is a great topic to start a niche website. I love the passionate following and the high-converting products you can promote. It also has some great brandable domain names and few easy places to find traffic. I wish you much luck in starting this niche website. I would love to start it myself, but I’d rather find more profitable niches to share with you!

The Feature Highlights

  • Massive market growth potential
  • Numerous health benefits
  • Many high-level celebrities advocate for this niche
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