Meal prep niche

Are you thinking about starting a niche website about meal preparation?

This is a great niche to start a website because the followers of the meal prep niche are extremely loyal and love to advocate for it. The target customers are extremely passionate about this niche and always have been. People already love all the benefits they can experience from meal preparation, so helping increase their knowledge in this niche creates the perfect opportunity to make a very profitable niche website in meal prep.


  • Large market value with an even larger market projection.
  • Large demographic to target.
  • Great Amazon products to promote.

The story:

About 7 years ago, I became obsessed with lowering my body fat percentage. I wanted to be lean into the low single digits. I was already working out regularly, but knew I would need some accurate nutrition to supplement my workouts.

I started meal prepping to help achieve my goal. I would cook enough chicken breast to last for the week and package it for lunch. I made it to single-digit body fat percentage, but wasn’t enjoying the strict dieting. I’m still in good shape though!

Now, my wife meal preps for myself and our family. She plans out meals and cooks every few days. I can usually get leftovers for lunch the next couple days too. Thanks to her and meal prep, I stay in good shape and eat well.

What is meal preparation?

Meal preparation, sometimes called meal prep, is the process of planning and preparing meals.

Planning meals daily can become difficult and overwhelming. Not knowing what to eat can lead to bad meal choices and contribute to weight gain. Even worse than the weight gain are the health issues that can come from being overweight.

Planning and preparing meals in advance is easier and less stressful. When a person knows what they’re going to eat for the next few days, they can make healthier choices in advance. This will have numerous health benefits and is the easiest way for that person to improve their eating habits. An added bonus is when a person can eat healthy while also enjoying the taste of their food.

Many meal prep services are starting up to help people achieve their weight loss goals. They also provide good tasting food that’s healthy, which keeps people coming back for more. This increased demand for meal prep has led many people to creating their own meal prep schedule as opposed to ordering from subscription services.


What I like about this niche

Large market value with an even larger market projection. Many people are looking to lose weight or manage their weight which presents a huge opportunity for meal preparation. This is one of the easier ways to eat healthier because bad meal decisions typically occur when making last minute choices. Or, making that decision when hungry.

Large demographic to target. Nearly half of the population suffers from obesity and an even larger percentage are looking to change that. Basically, half of the population are looking to change their eating habits whether its for health benefits or physical appearance.

Great Amazon products to promote. As usual, Amazon has many high-converting products to promote. Another benefit of these products is that they’re a necessity to meal prep correctly. These can also lead into larger ticket items to help with preparing recipes.

Huge groups of people to target. The Facebook groups are pretty large and seem to be enthusiastic about meal prep. I found many large forums of people that are interested in weight management, which led them to meal prep. Also, I found the largest subreddit of any niche in meal prep.

Memorable and brandable domain names available at a discount. I could’ve kept finding more exact match domains because so many were available. You can also start your site with a more creative brand and target related sub niches.

What I don’t like about this niche

Basically only 1 Clickbank product to promote. I found another product that is possible to promote, but it didn’t have the greatest conversions. I typically like Clickbank products because they offer upsells with higher commissions.

SEO is difficult if you make the site too generic. Looking to target generic meal prep terms will compete with the large meal prep companies. Other large meal prep blogs do a great job of targeting long-term keywords so user-generated keywords are going to be the best strategy for organic traffic.

Niche pros and cons at a glance

The huge market value and projected value far outweigh the competitive landscape of the meal prep niche.


  • Large market value with an even larger market projection.
  • Large demographic to target.
  • Great Amazon products to promote.
  • Huge groups of people to target.
  • Memorable and brandable domain names available at a discount.


  • Basically only 1 clickbank product to promote. 
  • SEO is difficult if you make the site too generic.

Who should start this site:

  • You have no experience with meal prep and want to document your journey as you lose weight.
  • You have much experience with meal prep and want to teach others how to use it to lose weight.
  • You use many different meal prep companies and want to help others find the best service for them based on their goals.

Niche market research

The weight loss and weight management market includes meal replacements and weight loss supplements with the exclusion of physical exercise activities.

Niche market worth

The weight loss and weight management market is currently valued at $192B.

Niche estimated growth

The weight loss and weight management market is projected to reach $295B by 2027.

Customer information

Many people are looking to lose weight with about 49% of US adults attempting to lose weight in the last year. About 42% of the US population suffer from obesity. Here’s the largest segments of people looking to lose weight:

  • 56% of women compared to 41% of men
  • 49% are white
  • 48% are black
  • 49% are hispanic
  • 41% are asian



Market worth

$295B by 2027

Estimated growth


Amazon products


Here are the top influencers in the meal prep niche. Browse their websites to learn more about meal prep and how to help improve the quality of their life. Then, network with them to gain even more knowledge in this niche. Also, search for ways to expand upon this topic even more on your own niche website. This is where it helps to be innovative.

Meal Prep on Fleek 

After creating an Instagram account to showcase large calorie meals we could only dream of eating, Nick and Sarah pivoted to create an account that showed people how to eat healthier while still enjoying the food.

Food Prep Princess 

Erin is a nutrition coach who helps women lose weight and feel their best with her meal prep guides. These are meant to help women eat healthy, delicious food without spending hours in the kitchen.

Meal Prep Daily 

Meal Prep Daily was started to encourage healthy eating habits among people who are looking to get fit or stay fit. They look to motivate a broad audience with healthy meal options and help visitors create their own personal menu.



I like these domains for the execution of this meal preparation niche website. At the time of publishing this article, these brandable domain names are available for a discount.


Site Structure

I would structure this website to drive the visitor to a CTA which will hopefully grab their email address. 

The homepage should be driving visitors to the CTA or blog posts. 

The blog posts should drive visitors to other blog posts or the CTA.

I would experiment with different types of CTA, but I really like the thought of a  diet quiz. I explain a little more about my site structure in the following tabs. 

Pages and Menu Setup

  • Home
  • Blog 
  • About
  • Contact
  • CTA


Homepage is setup to hit pain points of visitor not fully enjoying their life. 

1-2 sections hitting the pain point of them not completely enjoying their life. 


Section explaining what meal prep is and how it works to improve their life.

Section for blog posts.



The blog will need to focus on thoroughly explaining:

  • what is meal prep
  • Why meal preparation can help improve life quality
  • Products and resources to better understand meal prepping
  • Products and resources for meal prep


Should be a typical about page explaining who you are and why you put together this website.

What is this site about, Why you created it, what you help people accomplish, who you are.


Regular contact page that people can contact you if they have questions. Not much content needed here. Just a small sentence saying, “Fill out the form to get ahold me.” Or something similar. And the form of course. 


This can be a free resource to help the visitor better understand how losing weight applies to them. It could also be a resource of 10-20 things that will help them to learn put together their own meals. I also like the idea of making a quiz called something like, what diet should I use?” Then, ask for the users email after the quiz either a ?gate? page or the results page.


Meal Preparation

This category explains everything related to meal prep. This will help your visitors learn more about meal preparation as a full topic so they don’t have to leave your site if they have more general questions.


This category includes all resources and techniques for meal preparation and scheduling. Daily posts that include recipes and meals of the day.

Traffic Sources

There weren’t many Facebook groups with good numbers because many of them are private since they’re attributed to other brand pages. There’s many forums to target that get good traffic and are centered around meal preparation for a certain goal. I usually keep Reddit as a last option to find more of the target audience, but this niche has possibly the largest following I found of any market research. 

FB groups

These Facebook groups have large numbers of people interested in meal prep. I like that these groups have a large number of people and are already focused on our niche. The other groups don’t have as many followers, and many of the groups are private because they are part of a branded page. You have to search around to find good Facebook groups for meal prep. I would advise becoming a member of the public groups before using the private groups because the private group moderators will likely flag you for trying to promote your own niche site.


These forums get some great traffic, because they’re focused on fitness. These forums are worth browsing through and establishing yourself as a participant. These are the most popular ones and I could have kept finding more forums for weight management or fitness that discussed meal prep. These are going to be the most passionate followers because they sought out another forum outside of social media.


You can find a few subreddits for meal prep, but this first subreddit is absolutely massive. It’s very active and pretty much the only one worth targeting for promoting your niche site. I did find another good subreddit for promoting your site, but that first group has more members than I’ve seen in other niche markets.


The SEO for this niche site is going to be very difficult if you just look to start a generic meal preparation site. Most of the larger brands do a great job of targeting long-tail keywords because that’s pretty common for them to do in the weight loss and weight management market.

User-generated keywords are going to be the base of a great SEO strategy for this meal prep niche site. As more meal prep services and products are being developed, people will have questions about which ones are best and how to get the best use from these products. You should be constantly looking through the forums and groups to find the most common questions being asked and answering those questions on your site. 

After you’ve built a good library of content answering user’s questions and established yourself in some of these groups, then you should start going after these long-tail keywords in an effort to get traffic over to your money keywords. 

This is a sophisticated SEO strategy that must be run very efficiently to have any chance of working because this is one of the most competitive markets when it comes to organic traffic. Make sure your site is optimized well and you’re looking for strong backlinks to boost your rankings.


  • Money keywords
    • Meal prep app
    • Meal prep containers
    • Meal prep for weight loss
    • Meal prep high protein
    • Meal prep ideas to freeze
  • Long-tail keywords
    • Can meal prep last 5 days
    • Are meal prep companies worth it
    • How meal prep saves money
    • How far in advance should you meal prep
    • Whats the best meal prep service
    • How long will meal prep last in fridge
    • Are meal prep containers dishwasher safe
    • What size should meal prep containers be
    • Will meal prep cause cancer
    • Meal prep to lose weight female

Monetization Method

This website will be monetized with affiliate marketing to promote Amazon and Clickbank products.

Amazon Products

Bentgo Prep 2-Compartment Meal-Prep Containers with Custom-Fit Lids – Microwaveable, Durable, Reusable, BPA-Free, Freezer and Dishwasher Safe Food Storage Containers – 10 Trays & 10 Lids Perhaps the most important things to get when putting together a meal prep plan are the containers. This way you can keep your food stored away for the week and easily grab one when it’s time to eat.

The Healthy Meal Prep Cookbook: Easy and Wholesome Meals to Cook, Prep, Grab, and Go Recipes that lend themselves to easy meal preparation for the week can be difficult to find so this book has many of them put together for you. You can use these recipes and put your own spin on them for increased creativity.

Electric Food Chopper Processor, Bonsenkitchen Food Grinder with 1L Glass Bowl, Sharp Blades for Mincing, Chopping, Grinding and Meal Prep, Easy Operation, 200W A food processor is important for adding fruits, vegetables and other ingredients into your recipes for meal preparation. This small food processor is a great beginning step for anyone new to the meal prep market.

Clickbank Products

Metabolic Cooking – Fat Loss Cookbook 


Fast Fat Burning Meals Cookbook – Paleo, Vegan, Real Food Recipes 

JVZOO Products

The Complete Keto Diet 600 Recipes Cook ebook For Beginners

Earning Potential

Assuming you can get one clickbank sale per day and a few Amazon products sold with the customers making a few extra purchases you can make $1400 per month on the conservative side. 

You also have the potential to make even more money by selling your own private meal prep guides.

You could also explore more meal prep related affiliate products to add even more income to your niche website. 

Good converting clickbank products and $1400/month””


The meal prep niche is a great topic to start a niche website. I love the passionate following and the high-converting products you can promote. It also has some great brandable domain names and few easy places to find traffic. I wish you much luck in starting this niche website. I would love to start it myself, but I’d rather find more profitable niches to share with you!

The Feature Highlights

  • Large market value with an even larger market projection.
  • Large demographic to target.
  • Great Amazon products to promote.
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