Kickboxing niche

Are you thinking about starting a niche website about kickboxing?

This is a great niche to start a website because the followers of the kickboxing niche are extremely loyal and love to advocate for it. The target customers are extremely passionate about this niche and form a cult-like following. People already love all the benefits they can experience from kickboxing, so helping increase their knowledge in this niche creates the perfect opportunity to make a very profitable niche website in kickboxing.


  • Extremely passionate followers who are committed to the practice.
  • Great brandable domains available for a discount price.
  • Women have gained interest in kickboxing which expands the market.

The story:

I was looking for another kind of fitness routine to supplement my regular weight training workouts. I wanted something to boost my cardio because that’s where I was lacking. I would run some 200m sprints after my workout, but I needed something more.

I joined a boxing class, but one of the instructors would teach kickboxing on her nights. Any kind of fight training is very difficult, but adding kicking to the mix makes it three times as difficult. Talk about shredded abs.

I still incorporate elements of kickboxing in my workout routines for the great benefits. Did I mention shredded abs? I have been working more of the mma routines, but I still use some kicks. I always recommend kickboxing to anyone looking to get in shape fast.

What is kickboxing?

Kickboxing is a stand-up combat sport based on kicking and punching, historically developed from karate mixed with boxing.

Kickboxing is an evolved form of boxing that features kicks. It’s very closely related to muay thai because it also features elbows and knees. Kickboxing also includes the clinch. With all of its similarities to muay thai, it’s difficult to pinpoint the origin of kickboxing.

Kickboxing has gained more popularity as a fitness workout because of its many benefits. Mainly it’s cardio benefits. This has led a large number of people to participate in non-contact, cardio kickboxing classes.

The rise of mma is enabling the growth of kickboxing as fighters from K-1 and Bellator enter the UFC. These fighters have had great success in UFC since they have a base in kickboxing. Muay thai and kickboxing will continue to grow together as a great foundation in striking.

What I like about this niche

The followers of this niche are very passionate. It seems like groups that are formed around combat are more passionate than other niches. The followers of kickboxing are obsessed about it and grow very committed to the practice very quickly.

A large number of women have become interested which expands the niche. Combat niches are normally geared towards men because they make up the majority of the audience. I really like kickboxing because women have become large supporters of kickboxing and that opens the market.

Great brandable domains available for a discount. I kept finding great domains to launch this niche kickboxing site. You can easily create a great branded site with these great domains available.

The forums get good traffic and have active members. Many niches have big followings on social media, but these also tend to have lower engagement rates. The forums can have a higher engagement rate because people sought out these communities outside of social media.

What I don’t like about this niche

Not the largest niche market value or projected value. I like to see the market value somewhere in the billions, but this is in the hundreds of millions. I’ll still take hundreds of millions, but this is something I don’t like about this niche.

Not many Amazon products to promote. The most purchased product in the kickboxing niche is gloves. Otherwise, there’s not that many products to promote.

Very similar to muay thai. This causes some confusion when trying to niche down and stay on brand. While you can create a kickboxing niche site, it will likely include some followers of the muay thai and mma niches.

Niche pros and cons at a glance

The extremely passionate followers of this niche far outweigh the low market value and small amount of products to promote. A target audience this passionate are definitely worth catering to because they’re going to make these purchases regardless.


  • The followers of this niche are very passionate.
  • A large number of women have become interested which expands the niche.
  • Great brandable domains available for a discount.
  • The forums get good traffic and have active members.


  • Not the largest niche market value or projected value.
  • Not many Amazon products to promote.
  • Very similar to muay thai.

Who should start this site:

  • You have no experience kickboxing and want to document your journey of learning.
  • You have much experience kickboxing and want to teach others techniques.
  • You want to lose weight and want to document your journey of using kickboxing to achieve that goal.

Niche market research

Kickboxing is included in the MMA market value, but I wanted to differentiate between the two so I’ve included the kickboxing equipment market here. Kickboxing equipment, mainly gloves, are the most purchased product in this niche.

Niche market worth

The kickboxing equipment market is valued at an estimated $174.5M.

Niche estimated growth

The kickboxing equipment market is projected to reach $219.4M by 2027.

Customer information



Market worth

$219.4M by 2027

Estimated growth


Amazon products


Here are the top influencers in the kickboxing niche. Browse their websites to learn more about kickboxing and how it can help to improve the quality of their life. Then, network with them to gain even more knowledge in this niche. Also, search for ways to expand upon this topic even more on your own niche website. This is where it helps to be innovative.

World Kickboxing Network Simply the Best – official site for the WKN, world’s governing for all disciplines of kickboxing. Includes news, event schedule, fighter profiles and more.

The Ring Your destination for Boxing, MMA, and Kickboxing news, events and ratings. Winner Of 11 Awards For Editorial Excellence. Founded by Nathaniel Fleischer in 1922, the RING magazine is the oldest U.S.-based boxing publication.

KickboxingZ Kickboxing Z is a website for kickboxing fans. Kickboxing news, fight cards, and fight schedule.



I like these domains for the execution of this kickboxing niche website. At the time of publishing this article, these brandable domain names are available for a discount.


Site Structure

I would structure this website to drive the visitor to a CTA which will hopefully grab their email address. 

The homepage should be driving visitors to the CTA or blog posts. 

The blog posts should drive visitors to other blog posts or the CTA.

I would experiment with different types of CTA, but I really like the thought of a  kickboxing quiz. I explain a little more about my site structure in the following tabs. 

Pages and Menu Setup

  • Home
  • Blog 
  • About
  • Contact
  • CTA


Homepage is setup to hit pain points of visitor not fully enjoying their life. 

1-2 sections hitting the pain point of them not enjoying their fitness regimen. 


Section explaining what kickboxing is and how it works to improve their life.

Section for blog posts.



The blog will need to focus on thoroughly explaining:

  • what is kickboxing
  • Why kickboxing can help improve life quality
  • Products and resources to better understand kickboxing techniques


Should be a typical about page explaining who you are and why you put together this website.

What is this site about, Why you created it, what you help people accomplish, who you are.


Regular contact page that people can contact you if they have questions. Not much content needed here. Just a small sentence saying, “Fill out the form to get ahold me.” Or something similar. And the form of course. 


This can be a free resource to help the visitor better understand how kickboxing applies to them. It could also be a resource of 10-20 things that will help them to learn kickboxing. I also like the idea of making a quiz called something like the, What’s your best kickboxing strike?” Then, ask for the users email after the quiz either a ?gate? page or the results page.



This category explains everything related to kickboxing. This will help your visitors learn more about kickboxing as a full topic so they don’t have to leave your site if they have more general questions.


This category includes all resources and techniques for kickboxing . Daily posts that include workouts and tips.


Traffic Sources

This niche is unique because the Facebook groups are mostly centered around local gyms who build a following around their members. Forums are going to be your best chance of promoting your kickboxing niche site. I could’ve kept finding more forums that were focused on kickboxing, but many of them also cater to the similar MMA audience.

FB groups

These Facebook groups have large numbers of people interested in kickboxing. I like that these groups have a large number of people and are already focused on our niche. The other groups don’t have as many followers, or are centered around a local gym. I couldn’t find many Facebook groups focused on only kickboxing since many of them like to include it as part of the MMA niche.


These forums get some good traffic, but some are MMA-related. These forums are worth browsing through and establishing yourself as a participant. These are the most popular ones. I couldn’t find very many kickboxing forums with much activity, but these are going to be the most passionate followers because they sought out another forum outside of social media. Likely, because they want a community focused on kickboxing without MMA.


You can’t find many subreddits for kickboxing, but this is the most popular one. It’s pretty active and the only one worth targeting for promoting your niche site.


The SEO difficulty for the general keywords is somewhat difficult, but not as difficult as other niches. If you optimize your website well and build some good backlinks, you can definitely rank for some of the general keywords.

The difficulty for the long-tail keywords is considerably easier than the general keywords. You should definitely target these as much as possible and be sure to answer any long-tail keyword questions on your site.

You can target some user-generated keywords, but I would suggest you target as many long-tail keywords as possible before answering user questions.

Somewhat low SEO difficulty for the kickboxing niche means you can get some great organic traffic after building out your site. That’s a great sign for building a long-term successful niche site.


  • Money keywords
    • kickboxing for beginners
    • kickboxing dummy
    • kickboxing gloves
    • kickboxing shin guards
    • kickboxing hand wraps
  • Long-tail keywords
    • kickboxing home workout
    • can kickboxing be used for self defense
    • can kickboxing help you lose weight
    • are kickboxing and muay thai the same
    • kickboxing how to wrap hands
    • when did kickboxing become popular
    • why kickboxing is the best workout
    • will kickboxing give me abs
    • kickboxing is a combination of what three activities
    • are kickboxing and boxing gloves the same


Monetization Method

This website will be monetized with affiliate marketing to promote Amazon and Clickbank products.

Amazon Products

Everlast Women’s Pro Style Training Gloves 

Gloves are the most purchased product in kickboxing, so you want some good quality gloves. One of my kickboxing instructors had these exact gloves and she was a badass. If these gloves can handle her punishing blows, they must be great!

Brutul Padded Inner Gel Gloves Training Gel Elastic Hand Wraps for Boxing Gloves Quick Wraps Men & Women Kickboxing Muay Thai MMA Bandages Wrist Wrap Protector Handwraps (Pair) These are cool hand wraps to wear under your gloves to keep your hands safe. Most hand wraps are long and difficult to wrap around your hand without much practice. These slide right on and wrap around the wrist for extra protection. They also have gel on the knuckles which is an added bonus.

RDX Shin Guards for Kickboxing, Muay Thai, MMA Fighting and Training Pads, Approved by SATRA and SMMAF, Maya Hide Leather Instep Leg Protector Foam Gear for Martial Arts, Sparring, BJJ and Boxing These are shin guards that protect your shins from strikes and checks. These are also helpful when practicing your kicks on the heavy bag. This is a must purchase for anyone beginning kickboxing because your shins take awhile to get used to the bag. It hurts!

Clickbank Products

First Strike

Earning Potential

Assuming you can get one clickbank sale per day and a few Amazon products sold with the customers making a few extra purchases you can make $1400 per month on the conservative side. 

You also have the potential to make even more money by selling your own private kickboxing courses and workouts.

You could also explore more kickboxing related affiliate products to add even more income to your niche website. 

Good converting clickbank products and $1400/month””


The kickboxing niche is a great topic to start a niche website. I love the passionate following and the high-converting products you can promote. It also has some great brandable domain names and few easy places to find traffic. I wish you much luck in starting this niche website. I would love to start it myself, but I’d rather find more profitable niches to share with you!

The Feature Highlights

  • Extremely passionate followers who are committed to the practice.
  • Great brandable domains available for a discount price.
  • Women have gained interest in kickboxing which expands the market.
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