Guns and accessories niche

Are you thinking about starting a niche website about guns and accessories?

This is a great niche to start a website because the followers of the guns niche are extremely loyal and equate gun ownership with their sense of freedom. The target customers are extremely passionate about this niche and always have been. People already love all the benefits they can experience from gun ownership, so helping introduce them to this niche creates the perfect opportunity to make a very profitable niche website in guns and accessories.


  • Gun owners are addicted to guns and often buy multiple guns
  • Guns are expensive which means the target audience has a disposable income.
  • Easy to find the target audience in the numerous gun groups online.

The story:

I purchased my first firearm for protection after a break-in scare. I heard some glass break downstairs one night and I knew someone was breaking into my home. I was terrified as I went downstairs to check out the scene with a broom handle. Actually, it was a handle from a Swiffer, but it really sucked to confront a dangerous criminal with a Swiffer handle. Thankfully, nobody was actually breaking into my home. It was the townhome behind mine. That window was broken which was about 2 feet away from my window. A few days later I purchased a Stevens 320 12 gauge pistol grip, pump action shotgun. 

I purchased my second firearm for shooting at the range. I was tired of renting guns because that extra charge on top of membership and ammo wasn’t appealing to me. So, after finding my favorite handgun at the range, I bought the same kind. Glock 43 9MM.

Next, I obtained my concealed carry permit for personal protection outside of my home. The main reason I gravitated towards the Glock 43 was it’s concealability. It’s small, but still easy to fire accurately. Now, all I need are some Trijicon HD night sights and I’ll be ready to buy another gun!

What are firearms?

A firearm is any type of gun designed to be readily carried and used by an individual.

Main types of firearms are handguns, rifles, and shotguns. Handguns are smaller guns that can be held with one hand or concealed under clothing. Rifles vary widely, but can be generally described as a gun long gun held with two hands. Shotguns are also typically used with two hands, but are categorized by gauge instead of caliber.

Many people purchase firearms for personal protection or protection of their household. Having a firearm is protected by the 2nd amendment which gives a person the right to bear arms. Some states allow residents to concealed carry firearms under their clothing in public places.

Accessories can be purchased for safety and improvement of shooting. A gun safe is a smart purchase to make after purchasing a gun to keep it away from kids or anyone, but you. Accessories like extra magazines, sights, lights, lasers, etc. can help a person shoot better or feel better prepared for any situation. 

What I like about this niche

Gun owners are obsessed with guns and often own multiple guns. Something about buying one gun gives people an addiction to buying more guns and different types of guns. You can really buy a gun for every room, or any situation, or any configuration that enables self-protection.

Since, gun owners usually purchase guns for protection, they’re more likely to justify owning more, and different kinds of guns. You really can’t put a price tag on possibly having to defend your life. This is what drives much of the passion in the firearms niche.

Accessories are almost a must after purchasing firearms. You can’t hold your own in a firefight with just one magazine. You might need a light for night combat or a laser or increased precision. The possibilities are endless when it comes to customizing and accessorising a new gun.

Consumers in this niche typically have disposable income. One thing has remained true about guns. They are expensive. I got my first shotgun on sale for $150 brand new. But, shotguns are cheap. I picked up the Glock 43 a couple months after it was released for a cool $549. When you start pricing higher end guns and rifles, you can easily spend more than $2000 on just one gun.

The target audience for firearms is relatively easy to find. You can find some pretty large groups of gun owners online. This offers you many opportunities to find those gun owners looking to purchase another firearm or accessories for the one they just purchased.

What I don’t like about this niche

Guns are inherently dangerous. Make sure your disclaimers are updated because people can be stupid and you don’t want to assume liablitly for anything. You also need to make sure you’re a safe person yourself and always use guns safely.

Marketing is limited in some places because of rules and regulations on guns. You can’t market all the places you could previously because regulations keep changing. For example, after the Vegas shooting, Reddit changed its rules and removed some of the gun-related subreddits. 

In that same regard, the opposition against guns is also very passionate. Unfortunately, mass shootings have strengthened the arguments of anti-gun advocates. However, I’m not concerned about anything happening to the 2nd amendment. 

Niche pros and cons at a glance

The sheer obsession, motivation, and income of this niche far outweigh the strong opposition. The opposition really isn’t that strong compared to pro-gun supporters. 


  • Gun owners are obsessed with guns and often own multiple guns.
  • Gun owners usually purchase guns for protection.
  • Accessories are almost a must after purchasing firearms.
  • Consumers in this niche typically have disposable income.
  • Easy to find target audience.


  • Guns are inherently dangerous.
  • Marketing is limited in some places because of rules and regulations
  • Strong opposition 

Who should start this site:

  • You have no experience with guns and want to document your journey as you learn more.
  • You are very experienced with guns and want to teach others how to safely own and operate them.

Niche market research

The gun and accessories market is seperate from the firearm market because we want to exclude defense operations such as the military, which would greatly skew the numbers.

Niche market worth

The gun and accessories market is currently at $6.14B. North America accounts for more than half of these sales at $3.24B.

Niche estimated growth

The gun and accessories market is projected to grow to $9.33B by the year 2027.

Customer information

Customer demographics of gun owners varies greatly across the board and includes many groups. Here’s the most important stats:

  • About 48% of white men own a gun compared with 24% of black people, and 15% of hispanic people.
  • 67% of gun owners cite protection as their major reason for owning a gun.
  • 66% of gun owners own more than one gun.



Market worth

$9.33B by 2027

Estimated growth


Amazon products


Here are the top influencers in the guns and accessories niche. Browse their websites to learn more about firearms and how to help people safely protect themselves. Then, network with them to gain even more knowledge in this niche. Also, search for ways to expand upon this topic even more on your own niche website. This is where it helps to be innovative.

The Firearm Blog This is a large site about firearms with reviews, news, and everything related to guns. This site is huge and will help you to stay up-to-date on the latest gun news.

The Truth About Guns This is another large site that caters news to gun owners and features a ton of information. This is a huge site and they also allow guest contributions which can help you network.

AmmoLand I really like this site that focuses on guns and accessories. It’s another large site that seems to focus more on guns and accessories themselves, but still features gun news. 



I like these domains for the execution of this guns and accessories niche website. At the time of publishing this article, these brandable domain names are available for a discount.


Site Structure

I would structure this website to drive the visitor to a CTA which will hopefully grab their email address. 

The homepage should be driving visitors to the CTA or blog posts. 

The blog posts should drive visitors to other blog posts or the CTA.

I would experiment with different types of CTA, but I really like the thought of a  gun quiz. I explain a little more about my site structure in the following tabs. 

Pages and Menu Setup

  • Home
  • Blog 
  • About
  • Contact
  • CTA


Homepage is setup to hit pain points of visitor not having protection 

1-2 sections hitting the pain point of them not having protection. 


Section explaining what guns are and how gun ownership can give them peace of mind.

Section for blog posts.



The blog will need to focus on thoroughly explaining:

  • what is a gun 
  • Why guns can help protect people
  • Products and resources to better understand guns, gun laws, and gun safety
  • Resources to find the best places to purchase guns and find discounts


Should be a typical about page explaining who you are and why you put together this website.

What is this site about, Why you created it, what you help people accomplish, who you are.


Regular contact page that people can contact you if they have questions. Not much content needed here. Just a small sentence saying, “Fill out the form to get ahold me.” Or something similar. And the form of course. 


This can be a free resource to help the visitor better understand how gun ownership applies to them. It could also be a resource of 10-20 things that will help them to learn how to operate a gun safely. I also like the idea of making a quiz called something like the, what kind of gun should I purchase?” Then, ask for the users email after the quiz either a ?gate? page or the results page.



This category explains everything related to guns. This will help your visitors learn more about guns as a full topic so they don’t have to leave your site if they have more general questions.


This category includes all resources and techniques for guns . Daily posts that include gun deals and discounts.

Traffic Sources

I found many Facebook groups and forums for gun ownership. You can find many places online where people congregate to discuss guns and accessories.

FB groups

These Facebook groups have large numbers of people interested in guns. I like that these groups have a large number of people and are already focused on our niche. You can find many gun Facebook groups for many sub niches within guns. You can find people who are looking to buy guns or some that want to learn about guns. You can even find groups of people who like to build their own guns. These groups are highly engaged and a great place to establish yourself as a regular commenter.


These forums have a ton of members. All of these forums are worth browsing through and establishing yourself as a participant. These are the most popular ones. These are the most popular ones, but I could’ve kept going because they’re so many firearms forums. The forums have a ton of members and they are highly engaged. The owners of the forums also do a good job of keeping the members returning with articles to spur conversation. 


You can find a few subreddits for gun ownership, but these are the most popular ones. They’re very active and worth targeting for promoting your niche site.


This is a huge market so competition is going to be tough for SEO. The big sites that have been around for decades are mostly ruling the top positions of Google. You can however, target long-tail keywords to bring in highly-targeted traffic in small chunks that add to a ton of traffic over time.

You will have to optimize your site well and make sure to build a strong link profile to compete for any of these keywords. Make sure to build a long list of user-generated keywords as well to find hidden gem keywords that are otherwise overlooked by the bigger sites.

That’s about all for SEO. It’s going to be a tough competition, but if you put together a solid SEO campaign, you can definitely get some organic traffic.


  • Money keywords
    • gun like ar 15
    • gun like the judge
    • gun like ak 47
    • gun cleaning kit
    • gun holster belt
    • gun safe
    • gun rack
  • Long-tail keywords
    • when gun is fired it recoils why
    • why gun recoils
    • gun without recoil
    • which gun has killed the most
    • will gun control stop mass shootings
    • how gun silencer works
    • gun is made up of which metal
    • gun without safety
    • gun license application
    • gun ownership in america
    • gun parts
    • gun amendment

Monetization Method

This website will be monetized with affiliate marketing to promote Amazon and Clickbank products.

Amazon Products

SentrySafe QAP1BE Gun Safe with Biometric Lock This gun safe has a cool biometric lock that uses your fingerprints unlock. Everyone with a gun needs a safe and it’s a crucial purchase before you buy the ammo.

GLORYFIRE Universal Gun Cleaning Kit Hunting Handgun Shot Gun Cleaning Kit for All Guns with Case Travel Size Portable Metal Brushes The is a portable gun cleaning kit. Every gun needs to be cleaned every so often and this kit keeps everything together for those times.

Splatterburst Targets – 12 x18 inch – Silhouette Shooting Target – Shots Burst Bright Fluorescent Yellow Upon Impact When you go to the range, they hike the price on everything, including targets. Get your own targets in packs so you can save money and have the nicest targets.

Clickbank Products

RL-350 Evatac Laser Sight Laser sight for any kind of gun that has a long sight line made of aircraft grade metal.

Earning Potential

Assuming you can get one clickbank sale per day and a few Amazon products sold with the customers making a few extra purchases you can make $1900 per month on the conservative side. 

You also have the potential to make even more money by selling your own gun safety and operation courses .

You could also explore more firearm related affiliate products to add even more income to your niche website. 

Good converting clickbank products and $1900/month


The guns and accessories niche is a great topic to start a niche website. I love the passionate following and the high-converting products you can promote. It also has some great brandable domain names and few easy places to find traffic. I wish you much luck in starting this niche website. I would love to start it myself, but I’d rather find more profitable niches to share with you!

The Feature Highlights

  • Gun owners are addicted to guns and often buy multiple guns
  • Guns are expensive which means the target audience has a disposable income.
  • Easy to find the target audience in the numerous gun groups online.
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