Dating advice niche

Are you thinking about starting a niche website about dating advice?

This is a great niche to start a website because the followers of the dating niche are extremely frustrated and would love some helpful advice. The target customers are extremely passionate about this niche and always have been. Since the beginning of time. People already love all the benefits they can experience from dating, so helping them improve their dating life creates the perfect opportunity to make a very profitable niche website in dating advice.


  • Many people are frustrated with their online dating experience which presents a huge opportunity to help them
  • Many new apps being developed with new concepts are reaching new audiences and fueling market growth
  • Tons of products to promote and many opportunities to create your own

The story:

One of my first profitable niche websites was a dating advice website. I started it because I found an audience that was hungry for dating advice and they loved the content I was putting out in the group. I decided this content could be better served on my own site and I could even expand upon it to make some money. Of course, I wanted to help people too!

I built and promoted the site using everything I show you in my articles here. I set up the site how I show you in the site structure section, used good keywords, and a good brandable domain. My mistake was, I started my first profit steam as a book I wrote. That was a lot of work! It wasn’t even as long as I thought it would be, but I will say, it was pretty good. This is a bad way to go about profiting from your niche website. That content I wrote in the book would have been better served on my website in the blog section or as a resource for email addresses.

The site still gets good traffic and makes a little money. I lost interest in this site because I’m married, so I can’t date anymore. I mean, I don’t want to date anymore! The book gets sales, but at some point, I will likely use it as a resource to get email addresses. Or, I might include it with the site if I decide to sell it altogether. Contact me if you want to buy a great dating advice site!

What is dating?

Dating is a stage of romantic relationships in humans whereby two people meet socially with the aim of each assessing the other’s suitability as a prospective partner in an intimate relationship.

Dating is the courtship period between two people where they decide if they want to have an intimate relationship. Dating used to involve meeting someone in person or through social circles. This dramatically decreased the most people’s dating pool of people to those located in their local area. Now, you can date someone locally or on the other side of the planet thanks to online dating.

Online dating and dating apps have completely changed the courtship process. Now, instead of seeing a person and walking up to start a conversation, you simply have to swipe right on your phone. Then, you have to send a good message that will intrigue the person enough to reply. You also have to make sure your profile is in good shape so the person is interested when they inevitably check your profile.

The unnatural process of online dating has presented many people with different challenges. Guys are sending hundreds of messages in hopes of getting a few replies. Women are receiving too many messages, even after they express no interest. Older people are using pictures from when they were younger and thinner. Younger people are only wanting to hookup. These challenges present a huge opportunity for anyone interested in giving dating advice. 

What I like about this niche

Dating is an evergreen niche that is never going away. People will continually date otherwise that’ll be the end of human existence. So, to say this niche is never going away is an understatement. 

The online dating market keeps growing as more apps get developed with new concepts. Some apps allow women to send the first message. Some apps are for the LGB community. These new apps with different concepts will keep pulling in new customers and making more money.

Many different products to promote and opportunities to create your own products. I haven’t found many niches that have a good amount of Amazon, Clickbank, and JVZOO products. Usually it’s only one, maybe two marketplaces at most. You can also branch out and include related niches like clothing, jewelry, gag gifts, and more!

Many people are frustrated with their online dating experience and need help. The advent of online dating has left a large group of younger people clueless about dating. They don’t know dating norms, basic courtship, or even how to talk to the opposite sex. Or same sex. Whatever their preference. This presents a huge opportunity to educate people on how to do something they should be able to naturally do. It’s not their fault though. Online dating does disrupt the normal courtship routines so they must be relearned and improved for the new age of dating.

It’s fairly easy to find groups of people interested in dating advice. This is what led me to start my dating advice niche site. Large groups of people who are anxious for dating advice because they’re sick of being alone and will do nearly anything for a companion. Or a hookup.

You can easily rank for user-generated keywords because new questions are always being asked about dating. I learned this from my dating advice site. People are continually asking new questions related to the newest apps or trends which gives you the opportunity to rank for these specific keywords. 

Many brandable exact-match domains (EMD). EMDs don’t have the weight they used to when it comes to SEO, but you can still create a great brand around these domains. I could’ve kept find more if I kept looking. I would add some creativity though, and try to brand my own domain without EMD. But, if you like the EMDs, I have them here for you!

What I don’t like about this niche

Men don’t seem to spend as much as women. I found this trending personally on my dating advice site. Seemed like they mainly wanted free advice. Of my niche sites, the men were definitely converting at the lowest percentage I’ve seen. I also believe thats why the authoritative dating coaches target women.

People can have unrealistic expectations for dating advice. They sometimes want this magic phrase they can say that will make any woman strip off her clothes and sex them immeditately. Or, they want to know how many people they need to date to find a spouse. These people often criticize dating advice and become the “anti-dater.” Not a huge problem, but this can be annoying. 

Somewhat high-competition as more authoritative dating coaches have been established for decades. They have huge sites and have been building them for awhile. This is why you must find a sub niche within this category or you’ll struggle to get established.

Niche pros and cons at a glance

The large amount of people who are frustrated with dating far outweighs people sometimes having unrealistic expectations for dating advice.


  • Dating is an evergreen niche that’s never going away
  • New dating apps are being developed with new concepts
  • Great projected market growth and I think they’re very conservative
  • Many different products to promote and opportunities to create your own
  • Many people are frustrated with online dating and need help
  • Easy to find large groups of people who need dating advice
  • Using an SEO strategy that focuses on user-generated keywords is great traffic
  • Great brandable domains available for a discount


  • Men don’t seem to spend as much as women
  • People can have unrealistic expectations for dating advice
  • Somewhat high competition from the more established dating coaches

Who should start this site:

  • You are single and want to document your experience dating
  • You are very successful dating and want to help others improve their dating lives

Niche market research

The dating services market includes online dating apps, matchmakers, etc. These numbers seem pretty conservative to me. The market value of top dating apps is way higher than these numbers, so hopefully their valuations aren’t solely based on investors.

Niche market worth

The dating services market is valued at $6.7B.

Niche estimated growth

The dating services market is projected to grow to $9.9B by 2026.

Customer information

  • 48% of people age 18-29 have used a dating app
  • 38% of those aged 30-49 have used a dating app
  • 55% of LGB adults have used a dating app



Market worth

$9.9B by 2027

Estimated growth


Amazon products


Here are the top influencers in the dating advice niche. Browse their websites to learn more about dating and how to help improve the quality of their dating life. Then, network with them to gain even more knowledge in this niche. Also, search for ways to expand upon this topic even more on your own niche website. This is where it helps to be innovative.

Evan Marc Katz Dating Coach Evan Marc Katz, your personal trainer for love, offers dating tips, relationship advice and personal dating coaching for women and men.

David Wygant David’s women’s only dating and relationship blog explores a wide range of topics from understanding men, dating men, to finding and keeping relationship ready men.

Matthew Hussey Matthew Hussey is the world’s leading dating advice expert for women. He has coached millions of women around the world to help them get the love lives of their dreams. He’s a New York Times bestselling author of ‘Get The Guy,’ the relationship columnist for Cosmopolitan magazine and the resident love expert on The Today Show. Watch videos on Youtube.



I like these domains for the execution of this dating advice niche website. At the time of publishing this article, these brandable domain names are available for a discount.


Site Structure

I would structure this website to drive the visitor to a CTA which will hopefully grab their email address. 

The homepage should be driving visitors to the CTA or blog posts. 

The blog posts should drive visitors to other blog posts or the CTA.

I would experiment with different types of CTA, but I really like the thought of a  dating match quiz. I explain a little more about my site structure in the following tabs. 

Pages and Menu Setup

  • Home
  • Blog 
  • About
  • Contact
  • CTA


Homepage is setup to hit pain points of visitor not fully enjoying their life. 

1-2 sections hitting the pain point of them not having a partner in life. 


Section explaining what dating advice is and how it can improve their life.

Section for blog posts.



The blog will need to focus on thoroughly explaining:

  • what is dating advice
  • Why dating advice can help improve life quality
  • Products and resources to better understand dating norms
  • Products and resources for online dating


Should be a typical about page explaining who you are and why you put together this website.

What is this site about, Why you created it, what you help people accomplish, who you are.


Regular contact page that people can contact you if they have questions. Not much content needed here. Just a small sentence saying, “Fill out the form to get ahold me.” Or something similar. And the form of course. 


This can be a free resource to help the visitor better understand how dating advice applies to them. It could also be a resource of 10-20 things that will help them to learn better dating tips. I also like the idea of making a quiz called something like the, “What dating app should I use?” Then, ask for the user’s email after the quiz either a ?gate? page or the results page.



This category explains everything related to dating norms. This will help your visitors learn more about dating norms and courtship as a full topic so they don’t have to leave your site if they have more general questions.


This category includes all resources and techniques for dating. Daily posts that include confidence boosting affirmations, body language techniques, and tips for dressing well.


Traffic Sources

These are large groups of people looking for dating advice. I could’ve kept finding more groups like this if I kept searching. It would be beneficial for you to target the sub niche groups for the promotion of your niche site. You can also target local areas who have formed dating groups based on geography.

FB groups

These Facebook groups have large numbers of people interested in dating advice. I like that these groups have a large number of people and are already focused on our niche. The other groups don’t have as many followers, but you can find good numbers in groups that are focused on a sub niche of dating advice. You can also find good numbers in groups that are based around local areas or states. 


These forums get some pretty good traffic and are worth browsing through and establishing yourself as a participant. These are the most popular ones. I could’ve kept finding more dating advice forums with good activity, but these are going to be the biggest ones for general dating advice. If you want the most passionate followers, look for forums in a specific sub niche of dating advice. 


You can find a few subreddits for dating advice, but these are the most popular ones. They’re very active worth targeting for promoting your niche site. I can tell you from experience that you must establish yourself as an active participant before promoting your site, otherwise, they’ll ban you.


The SEO difficulty for the dating advice niche is extremely difficult to the untrained eye. 

The generic keywords are all dominated by the big dating apps and established dating coaches. This is why you should choose a sub niche and focus on answering their questions.

You should also search dating advice groups and forums for user-generated keywords. These are actual questions people are asking that you can rank high and get small amounts of traffic. Those small amounts of traffic add up to tons of traffic over time. 

My dating advice niche site actually holds a few answer box positions which brings in a ton of traffic. These positions are user-generated keywords that supposedly get zero searches per month, but my site gets 100s of visitors from them. Target those user-generated, sub niche keywords for long-term SEO success!


  • Money keywords
    • dating apps
    • dating sites
    • dating sites for over 50
    • dating coach
    • dating without apps
  • Long-tail keywords
    • can dating apps make you depressed
    • how dating a narcissist changes you
    • can dating lead to marriage
    • can dating a younger man work
    • when dating becomes a relationship
    • what dating app should i use quiz
    • when dating how often to text
    • will dating a friend ruin the friendship
    • can dating a separated man work
    • dating like a high value woman


Monetization Method

This website will be monetized with affiliate marketing to promote Amazon and Clickbank products.

Amazon Products

Texts So Good He Can’t Ignore: Sassy Texting Secrets for Attracting High-Quality Men (and Keeping the One You Want) This is a book that teaches women how to text men and make them want to text back for a date.

The Dating Playbook For Men: A Proven 7 Step System To Go From Single To The Woman Of Your Dreams This is an audiobook that helps men to successfully date women if they’ve had no luck previously.

My Girlfriend Is Hotter Than My Coffee Funny Mug – Best Boyfriend Gag Gifts – Unique Valentines Day, Anniversary or Birthday Present Idea For Him From Girlfriend This mug is for a man that’s been dating a woman for a little while and she wants to get him a funny gift.

Clickbank Products

Text Chemistry

The Devotion System

JVZOO Products

WPDating Plugin

Earning Potential

Assuming you can get one clickbank sale per day and a few Amazon products sold with the customers making a few extra purchases you can make $2300 per month on the conservative side. 

You also have the potential to make even more money by selling your own private dating coach sessions.

You could also explore more dating related affiliate products to add even more income to your niche website. 

Good converting clickbank products and $2300/month””


The dating advice niche is a great topic to start a niche website. I love the passionate following and the high-converting products you can promote. It also has some great brandable domain names and few easy places to find traffic. I wish you much luck in starting this niche website. I would love to start it myself, but I’d rather find more profitable niches to share with you!

The Feature Highlights

  • Many people are frustrated with their online dating experience which presents a huge opportunity to help them
  • Many new apps being developed with new concepts are reaching new audiences and fueling market growth
  • Tons of products to promote and many opportunities to create your own
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