Astrology niche

Are you thinking about starting a niche website about astrology?

This is a great niche to start a website because the followers of the astrology niche are extremely loyal and love to advocate for it. The target customers are extremely passionate about this niche and always have been. People already love all the benefits they can experience from reading their horoscope, so helping introduce them to this niche creates the perfect opportunity to make a very profitable niche website in astrology.


  • High-converting Clickbank products with nice recurring commissions
  • Great brandable domain names available at a discount
  • Very passionate following that typically have disposable income

The story:

I was never interested in astrology because it seemed fake and my horoscope predictions were always way off. I felt like they were just randomly generated and could apply to anyone, but definitely not me. I wrote off astrology the same way I write of psychics and the similar services.

One day while I was browsing Snapchat, I was presented a horoscope that seemed more accurate and caught my interest. I continually followed these horoscopes and was amazed at how accurate they seemed. This is what led me to research more into my own zodiac sign, virgo, and I can easily find most of the traits of virgo within myself.

After learning more I downloaded an app and started to read my horoscope every day. This continued for a couple of years until I became interested in numerology. I still see many people interested in astrology and one of the popular podcasts I listen to added daily horoscope readings to their show.

What is astrology 

Astrology is a pseudoscience that claims to divine information about human affairs and terrestrial events by studying the movements and relative positions of celestial objects.

Astrology is a set of beliefs and predictions based on the constellation the Sun was in the day you’re born. This breaks down to about a month for each constellation, but they’re not broken down exactly by month. Each constellation matches it’s corresponding time of the calendar which is referred to as your zodiac sign.

Each of these zodiac signs are believed to have unique traits specific to them. For example, Virgo is an Earth sign and is said to represent the virgin. In this sense, the virgin is connected to wheat or harvest. Other interpretations like Greek Mythology relate the Virgo to the last immortal to flee Earth after the Gods abandoned the planet for Olympus. 

Astrology is on the rise as millennials lose interest in organized religion. More of this generation are identifying as spiritual, not religious. This has fueled the growth of astrology as some even equate this niche with science. It is however, regarded as a pseudoscience. 

What I like about this niche

I like the passionate following of the astrology niche. Much like the other psychic services, people who believe it, really believe it. And they’re willing to advocate for the niche in the face of many doubters. 

I also like the fact that people spend a lot of money in this niche. Especially, in respect to the astrology apps. They increased revenue from $7.7B to $40B in just one year. People who are interested in these psychic services typically have the disposable income that makes them great customers.

I’ve found some great Amazon and Clickbank products to promote for the astrology niche. The Amazon products range from books to more advanced astrology products. The Clickbank products convert at a high percentage and have nice commission models built in. Best of all, low return rates.

It’s also pretty easy to find your target audience online using Facebook groups. Sometimes you have to search all across the web for a target audience, but the astrology following is pretty concentrated to just a few places.

What I don’t like about this niche

I don’t like the market growth in the astrology niche. While it is growing at a decent pace, it’s not as high as some of the other niches I’ve researched. It seems to have actually slowed down in comparison to some of the prior years data.

Not a ton of products to promote in this niche. It does have some good, high-converting products, but you’ll have to search around for them. Or, just rely heavily on a select few.

Another thing I don’t like about the astrology niche is the high competition with people who have been in this ancient industry for a long time. Starting a brand new website in a niche that has been around for ages can be a daunting task. This is where you’ll need to be creative with your branding and what you offer to your target audience to differentiate yourself from the longstanding authorities in this industry. 

Niche pros and cons at a glance

The extremely passionate following and disposable income of these consumers far outweigh the high competition and small market growth. 


  • Extremely passionate following who advocate for this niche
  • Consumers spend more on average in Astrology and have disposable income
  • High converting Amazon and clickbank products
  • Easy to find target audience very concentrated in certain areas


  • Small market growth in comparison to other niche growth projections
  • Not many products to promote when searching for quantity
  • Ancient niche so there is high competition with some of the authority sites

Who should start this site:

  • You don’t know anything about astrology and want to document as you learn more about it
  • You are very experienced with astrology and want to help others improve their quality of life
  • You are single and want to document your experience dating based on astrological signs
  • You don’t know anything about astrology and want to document as you learn more about your own specific sign and build a site around that one sign
  • You are very experienced in astrology and want to teach others about one specific sign

Niche market research

Astrology has been cited to belong to the psychic services and mystical services industries, but each sector shows identical numbers.

Niche market worth

Astrology is part of the psychic services market that is valued at $2B.

Niche estimated growth

The psychic services market is estimated to hit $2.3B by 2024



Market worth

$2.3B by 2024

Estimated growth


Amazon products


Here are the top influencers in the astrology niche. Browse their websites to learn more about astrology and how to help improve the quality of their life. Then, network with them to gain even more knowledge in this niche. Also, search for ways to expand upon this topic even more on your own niche website. This is where it helps to be innovative.

ElsaElsa The ElsaElsa blog is maintained by Elsa Panizzon, astrologer and book author. Elsa has been blogging for seventeen years, and doing astrology consultations for more more than thirty.

Vedic Astrology Learn astrology with our vedic astrology blog. Find many vedic astrology lessons, download free astrology software, astrology discussions and lots more.

Sassstrology Daily horoscopes, weekly astrology forecasts, plus blog posts on the astrology of sex, love and relationships. Romantic compatibility reports, free astrology chart and report.



I like these domains for the execution of this astrology niche website. At the time of publishing this article, these brandable domain names are available for a discount.


Traffic Sources

FB groups

These Facebook groups have large numbers of people interested in astrology. I like that these groups have a large number of people and are already focused on our niche. The groups of astrologers don’t have as many followers, but zodiac labeled groups have huge followings. I could’ve kept finding large groups, so Facebook is a great place to engage for this niche. The Zodiac Mind


These forums get some traffic, but not much. These forums are worth browsing through and establishing yourself as a participant. These are the most popular ones. I couldn’t find very many astrology forums with much activity, but these are going to be the most passionate followers because they sought out another forum outside of social media.


You can find many subreddits for astrology, but these are the most popular ones. They’re very active and worth targeting for promoting your niche site. You can also find subreddits for the individual zodiac signs which is another audience you can potentially target. Though these specific sign subreddits seem to get most of their activity during the actual season. 


The general keywords are pretty competitive because this niche has been around for a long-time. That means you can find many authorities that have been building up their websites for a long time.

The best strategy for SEO here will be to target the long-tail keywords to answer these specific questions people are asking. Many of the bigger sites skip out on these kinds of keywords because they don’t feel it’s worth their time. And it’s probably not. However, this creates a great opportunity for you to get those little pockets of traffic as you establish your niche website.

You should also browse Reddit and the forums for user-generated keywords and recurring questions that you could answer on your niche website.

Another good route to take in your SEO strategy is combining astrology with another niche for those combined keywords. For example, you can find a large group of people who are looking for love based on zodiac sign compatibility. Another example of this would be people looking for career advice based on their specific zodiac sign. This combination of niches naturally produces lower competition keywords since you’re serving the intersection of two audiences.


  • Money keywords
    • zodiac dates
    • zodiac horoscope
    • zodiac gifts
    • zodiac element signs
    • zodiac meaning
    • zodiac compatibility
    • zodiac chart
    • zodiac air signs
  • Long-tail keywords
    • are zodiac signs true to your personality
    • can zodiac signs affect your personality
    • how zodiac signs act when in love
    • when zodiac signs meet their soulmate
    • where zodiac signs like to be touched
    • which zodiac sign is the smartest
    • where zodiac signs should live
    • when zodiac signs lose their virginity
    • zodiac with the most serial killers
    • zodiac with most billionaires


Monetization Method

This website will be monetized with affiliate marketing to promote Amazon and Clickbank products.

Amazon Products

The Secret Language of Birthdays: Your Complete Personology Guide for Each Day of the Year Cool book that combines astrology, numerology, and psychic energy to fully understand your personality as related to your birthday.

The Only Astrology Book You’ll Ever Need This huge book gives all the information you’ll ever need for sun signs, moon signs, compatibility between every sign and more. 

HUASAI Zodiac Necklace for Women Constellation Necklace Birthday Gift Stainless Steel Old English Zodiac Necklace Nice gold necklace with each zodiac in old english letters. These can be purchased for any zodiac sign.

Clickbank Products


Cosmic Energy Profile

Astro Triggers

Virgo Man Secrets

JVZOO Products

Mega Astrology Article Pack

Art of Astrology

Earning Potential

Assuming you can get one clickbank sale per day and a few Amazon products sold with the customers making a few extra purchases you can make $2200 per month on the conservative side. 

You also have the potential to make even more money by selling your own private horoscope readings or life plans.

You could also explore more astrology related affiliate products to add even more income to your niche website. 

Good converting clickbank products and $2200/month””


The astrology niche is a great topic to start a niche website. I love the passionate following and the high-converting products you can promote. It also has some great brandable domain names and few easy places to find traffic. I wish you much luck in starting this niche website. I would love to start it myself, but I’d rather find more profitable niches to share with you!

The Feature Highlights

  • High-converting Clickbank products with nice recurring commissions
  • Great brandable domain names available at a discount
  • Very passionate following that typically have disposable income
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